The Curriculum

Introduction to Business covers the scope and methodology of introductory businesses. The course provides detailed information on central topics such as customer satisfaction, ethics, marketing, global business and change management. Introduction to Business includes hundreds of current business examples from various industries and geographies, which reflect a wide variety of people. The result is a correct system for the theory and application of business concepts, paying attention to the knowledge and skills necessary for the success of students in this course and beyond.

The aim of this course is to help students acquire and develop effective leadership skills within a team. Students will understand and compare different leadership styles, concepts, and techniques and practice leadership through classroom exercises.

This course covers three important marketing topics: branding, customer centrality, and go-to-market strategy.
You will learn the basic principles of
Branding: equity is one of the main factors for building customer loyalty in a dynamic world where new initiatives are constantly emerging.
Customer centricity: not the same as customer service, customer centricity starts with customer focus and need-grouping.
Go-to-market strategy: understand the drivers that affect customers and see how these factors can be applied before investing.

The purpose of this course is twofold. First, to help you understand the various economic theories, related to the important tradition of economic theory, and the basic economic theory derived from these theories. Second, to enable you to perform some basic economic calculations that are important in economic life, such as calculating the inflation rate, and economic forecasts, predicting the gross profit from trade for partners to businesses, and in the economic debate and calculating the maximization of utility in given market and budget.

Sales management is the process of hiring, training and motivating sales staff, coordinating operations across the sales department and implementing a cohesive sales strategy that drives business revenues. In this module, you will learn about sales management process, successful sales management techniques, sales management system, benefits, advanced sales management tools, forecasting sales and setting sales goals etc.

At the end of the MBA program, you will be able to apply what you have learned in your business and create your own business project. You have to ask your own questions, decide which method to use and, through deep research, come to your own advice. A business plan summary, called a thesis, should present an original pitch, business case, or business plan that has been carefully researched from primary and/or secondary sources.

Consumer behaviour is the study of how individual customers, groups or organisations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants. It refers to the actions of the consumers in the marketplace and the underlying motives for those actions.Main topics include Understanding Consumer Behavior, Environmental Influences on Consumer Behavior, Consumer as an Individual, Consumer Decision Making Processes, Consumerism and Ethics etc.

Marketing and social networking form an inseparable couple. Today’s digital world is just a world: but with new rules, codes, languages ​​and powers. The country living in the world 2.0 is called a social channel. Being on Twitter, Instagram, Facebook, Linkedin and YouTube means opening up your little universe to infinite possibilities and changes. an effective way to obtain data of safety characteristics that can contribute to knowledge. This module aims to provide students with knowledge and skills that allow them to build their network of professional contacts to improve relationships, exchange and sales.

This process aims to show that the decisions that affect the expansion of business are not clear or determined by the technology or the economy associated with globalization. This course focuses on Porter’s theory and SWOT analysis. A comparison is made between the differences between the main economic, financial and political factors that affect the international expansion of companies and only national factors. The system examines the internationalization of the company as a process of decision-making, working on countries, companies, institutions, companies and subsidiary levels of analysis. This course introduces students to the topic of strategy and helps them understand the overall impact of internal and external influences on business. The main objective of this course is to provide the student with a comprehensive understanding of the practice of strategic management and its real importance in today’s multinational companies.

In this module, you will learn about Meaning and use of MIS, System View of Business, Process of MIS, Development of MIS in organization, Planning, Implementation and Management Control, Information system, fundamentals of Data Processing, Textbook Computer Operations, Information Systems, Applications of Computer Systems, Speed Graphics, conversion of manual systems to computerized systems, Computer system software, software, communication modem, management decision making, characteristics and resources of Decision support systems, system Design Overview, Input/Output Design, form management, file and database management, data management, file management, program management, management and security.